Advertising Law
Labelling advertising: what the law requires
The commercial purpose of a communication must be recognisable. That single principle explains almost every labelling rule in advertising.
2 min readJun 7, 2025
Section
Advertising Law
Disclosure, unfair competition, GDPR, health claims and price indication.
Advertising Law
Influencer advertising: the legal basics
The rules are settled and routinely breached. The exposure sits with the brand as much as the creator, and the contract is where it is managed.
2 min readJun 5, 2025
Advertising Law
Avoiding misleading advertising
A claim does not have to be false to be misleading. It only has to create an impression that does not correspond to reality.
2 min readJun 3, 2025
Advertising Law
Comparative advertising: where the limits are
Naming a competitor is permitted and tightly conditioned. Every condition must be met; failing one makes the whole comparison unlawful.
2 min readJun 1, 2025
Advertising Law
Price indication done right
The total price, inclusive of everything compulsory, must be visible where the offer is made. Most pricing complaints come from breaching that one rule.
2 min readMay 30, 2025
Advertising Law
Advertising with test results and seals
A test result is persuasive and comes with obligations: the source, the date, the ranking context and the currency of the result.
2 min readMay 28, 2025
Advertising Law
Health advertising: what is banned
The strictest advertising rules in any sector, actively enforced, and frequently breached by businesses that do not realise they are in scope.
2 min readMay 26, 2025
Advertising Law
Green claims without the greenwashing charge
Environmental claims are the fastest-growing area of advertising enforcement. Vague claims are now the specific target.
2 min readMay 24, 2025
Advertising Law
Email marketing and consent
Commercial email to individuals requires prior consent, with a narrow exception for existing customers. The consequences of getting it wrong are cheap to avoid and expensive to incur.
2 min readMay 22, 2025
Advertising Law
Cold calling: what is allowed
Calling consumers without prior consent is prohibited in most European jurisdictions and penalised. Business calling is more permissive and not unlimited.
2 min readMay 20, 2025
Advertising Law
Image rights in advertising
Two separate permissions are needed for a photograph of a person: from whoever owns the picture and from whoever is in it. Missing either is expensive.
2 min readMay 18, 2025
Advertising Law
Music rights for ad spots
Two separate rights attach to a piece of recorded music, and advertising use requires clearance of both. Buying a track does not licence it.
2 min readMay 16, 2025
Advertising Law
Trademark law for advertisers
Two questions: is your own name protected, and are you using somebody else's. Both have cheap answers now and expensive ones later.
2 min readMay 14, 2025
Advertising Law
A cease and desist letter: what to do now
A short deadline, a demand for a signed undertaking and a bill. The worst responses are ignoring it and signing it immediately.
2 min readMay 12, 2025
Advertising Law
Running prize draws legally
Cheap to run, effective at generating entries, and subject to gambling law, consumer law, data protection and platform rules simultaneously.
2 min readMay 10, 2025
Advertising Law
Data protection in ad campaigns
Every campaign that touches personal data needs a lawful basis, documentation and a defined retention period. Most have none of the three.
2 min readMay 8, 2025