Future of Advertising
Advertising inside messaging apps
The highest open rates in any channel and the least tolerance for intrusion. Messaging works for service and fails as a broadcast medium.
2 min readJul 25, 2025
Section
Future of Advertising
AI, answer engines, cookieless targeting, retail media and connected TV.
Future of Advertising
Attention as the new currency
Impressions count delivery, viewability counts opportunity, attention counts what actually happened. The third correlates with effect and the first two do not.
2 min readJul 23, 2025