/* werbero — "Papier & Signal"
   Helles Editorial-Magazin fuer Werbung. Poster-Typografie (Archivo),
   ruhiger Lesesatz (Inter), ein einziges Signalrot als Aufmerksamkeitsfarbe. */

:root{
  --papier:#FBFAF7;
  --papier-2:#F4F1EA;
  --papier-3:#EAE5DA;
  --tinte:#12100E;
  --tinte-2:#1E1B17;
  --tinte-3:#33302A;
  --signal:#E23E1D;
  --signal-tief:#B32B10;
  --signal-hell:#FF6B47;
  --mute:#6B6459;
  --mute-2:#989082;
  --linie:rgba(18,16,14,.12);
  --linie-weich:rgba(18,16,14,.07);
  --ff-display:"Archivo",'Helvetica Neue',Arial,sans-serif;
  --ff-text:"Inter",system-ui,-apple-system,sans-serif;
  --breit:1300px;
  --schmal:70ch;
  --schatten:0 22px 50px -24px rgba(18,16,14,.4);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--papier);color:var(--tinte);
  font-family:var(--ff-text);font-size:1.0625rem;line-height:1.72;
  font-weight:400;letter-spacing:-.003em;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
::selection{background:var(--signal);color:#fff}

.wrap{max-width:var(--breit);margin-inline:auto;padding-inline:clamp(1.15rem,4vw,2.5rem)}
.hair{height:1px;background:var(--linie);border:0;margin:0}

/* ---------------------------------------------------------------- Kopfzeile */
.kopf{
  position:sticky;top:0;z-index:60;
  background:rgba(251,250,247,.82);backdrop-filter:blur(14px) saturate(150%);
  border-bottom:1px solid transparent;transition:border-color .3s,background .3s;
}
.kopf.fest{border-bottom-color:var(--linie);background:rgba(251,250,247,.97)}
.kopf-in{display:flex;align-items:center;justify-content:space-between;gap:1.5rem;height:72px}
.marke{font-family:var(--ff-display);font-size:1.5rem;font-weight:800;letter-spacing:-.035em;line-height:1;white-space:nowrap;display:inline-flex;flex-direction:column}
.marke .punkt{color:var(--signal)}
.marke small{font-family:var(--ff-text);font-size:.53rem;font-weight:600;letter-spacing:.28em;text-transform:uppercase;color:var(--mute-2);margin-top:.28rem;letter-spacing:.26em}
.nav{display:flex;gap:clamp(.95rem,1.9vw,1.55rem);align-items:center}
.nav a{
  font-size:.735rem;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:var(--mute);
  position:relative;padding:.4rem 0;transition:color .25s;
  white-space:nowrap;   /* sonst bricht ein langer Name mitten im Wort um */
}
.nav a::after{content:"";position:absolute;left:0;bottom:0;width:0;height:2px;background:var(--signal);transition:width .3s}
.nav a:hover,.nav a[aria-current]{color:var(--tinte)}
.nav a:hover::after,.nav a[aria-current]::after{width:100%}
.burger{display:none;background:none;border:0;color:var(--tinte);padding:.5rem;cursor:pointer}
.burger svg{width:24px;height:24px}
.sprachwahl{font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;border:1px solid var(--linie);padding:.38rem .7rem;color:var(--mute);transition:border-color .25s,color .25s}
.sprachwahl:hover{border-color:var(--signal);color:var(--signal)}
@media(max-width:1100px){
  .nav{
    position:fixed;inset:72px 0 auto;flex-direction:column;gap:0;
    background:var(--papier);border-bottom:1px solid var(--linie);
    padding:.6rem 0 1.4rem;transform:translateY(-135%);transition:transform .38s cubic-bezier(.22,1,.36,1);
    max-height:calc(100vh - 72px);overflow-y:auto;
  }
  .nav.auf{transform:translateY(0)}
  .nav a{width:100%;padding:.92rem clamp(1.15rem,4vw,2.5rem);font-size:.85rem;border-bottom:1px solid var(--linie-weich)}
  .nav a::after{display:none}
  .nav .sprachwahl{margin:1rem clamp(1.15rem,4vw,2.5rem) 0;width:auto;display:inline-block;border:1px solid var(--linie)}
  .burger{display:block}
}

/* -------------------------------------------------------------------- Hero */
.hero{position:relative;background:var(--tinte);color:var(--papier);overflow:hidden}
.hero-bild{position:absolute;inset:0}
.hero-bild img{width:100%;height:100%;object-fit:cover;opacity:.46}
.hero-bild::after{
  content:"";position:absolute;inset:0;
  background:
    linear-gradient(96deg,var(--tinte) 0%,rgba(18,16,14,.94) 30%,rgba(18,16,14,.6) 58%,rgba(18,16,14,.2) 82%,transparent 100%),
    linear-gradient(180deg,rgba(18,16,14,.55) 0%,rgba(18,16,14,.1) 34%,rgba(18,16,14,.72) 100%);
}
@media(max-width:820px){
  .hero-bild img{opacity:.3}
  .hero-bild::after{background:linear-gradient(180deg,rgba(18,16,14,.7) 0%,rgba(18,16,14,.45) 32%,rgba(18,16,14,.92) 100%)}
}
.hero-in{position:relative;padding-block:clamp(3.4rem,10vw,7rem);max-width:64rem}
.hero h1{
  font-family:var(--ff-display);font-weight:800;
  font-size:clamp(2.5rem,7.4vw,5.4rem);line-height:.96;letter-spacing:-.045em;
  margin:1rem 0 1.35rem;text-wrap:balance;
}
.hero h1 em{font-style:normal;color:var(--signal-hell)}
.hero p{font-size:clamp(1rem,1.9vw,1.24rem);color:rgba(251,250,247,.74);max-width:58ch;margin:0 0 2.1rem;font-weight:300}
.hero .eyebrow{color:var(--signal-hell)}
.hero .eyebrow::before{background:var(--signal-hell)}
.hero-knoepfe{display:flex;flex-wrap:wrap;gap:.9rem}

.eyebrow{
  font-size:.665rem;font-weight:700;letter-spacing:.26em;text-transform:uppercase;
  color:var(--signal);display:inline-flex;align-items:center;gap:.7rem;margin:0;
}
.eyebrow::before{content:"";width:2.1rem;height:2px;background:var(--signal)}

.knopf{
  display:inline-flex;align-items:center;gap:.65rem;
  font-family:var(--ff-text);font-size:.75rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;
  padding:.95rem 1.75rem;border:2px solid var(--signal);color:#fff;background:var(--signal);
  transition:background .28s,color .28s,transform .28s,border-color .28s;cursor:pointer;
}
.knopf:hover{background:var(--signal-tief);border-color:var(--signal-tief);transform:translateY(-2px)}
.knopf svg{width:15px;height:15px}
.knopf.geist{background:transparent;color:var(--papier);border-color:rgba(251,250,247,.36)}
.knopf.geist:hover{background:var(--papier);color:var(--tinte);border-color:var(--papier)}

/* ---------------------------------------------------------------- Sektionen */
.sek{padding-block:clamp(3.2rem,6.5vw,5.4rem)}
.sek-kopf{display:flex;align-items:flex-end;justify-content:space-between;gap:2rem;margin-bottom:2.4rem;padding-bottom:1.2rem;border-bottom:2px solid var(--tinte)}
.sek-kopf h2{
  font-family:var(--ff-display);font-weight:800;
  font-size:clamp(1.75rem,3.8vw,2.8rem);line-height:1.02;letter-spacing:-.035em;margin:.55rem 0 0;
}
.sek-mehr{font-size:.71rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--signal);white-space:nowrap;transition:gap .25s;display:inline-flex;gap:.45rem;align-items:center;padding-bottom:.3rem}
.sek-mehr:hover{gap:.8rem}

/* ------------------------------------------------------------------ Karten */
.gitter{display:grid;gap:clamp(1.3rem,2.4vw,2rem)}
.g-3{grid-template-columns:repeat(auto-fill,minmax(300px,1fr))}
.g-4{grid-template-columns:repeat(auto-fill,minmax(245px,1fr))}

.karte{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--linie-weich);transition:border-color .32s,transform .32s,box-shadow .32s}
.karte:hover{border-color:var(--linie);transform:translateY(-4px);box-shadow:var(--schatten)}
.karte-bild{position:relative;aspect-ratio:16/9;overflow:hidden;background:var(--papier-3)}
.karte-bild img{width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.22,1,.36,1)}
.karte:hover .karte-bild img{transform:scale(1.045)}
.karte-txt{padding:1.25rem 1.35rem 1.5rem;display:flex;flex-direction:column;flex:1;gap:.6rem}
.karte-kat{font-size:.6rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--signal);margin:0}
.karte h3{font-family:var(--ff-display);font-weight:700;font-size:1.16rem;line-height:1.2;margin:0;letter-spacing:-.024em;transition:color .28s;text-wrap:balance}
.karte:hover h3{color:var(--signal)}
.karte p{font-size:.87rem;color:var(--mute);margin:0;line-height:1.6;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.karte-fuss{margin-top:auto;padding-top:.85rem;border-top:1px solid var(--linie-weich);font-size:.645rem;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:var(--mute-2);display:flex;justify-content:space-between;gap:1rem}
.karte a.stretch::after{content:"";position:absolute;inset:0;z-index:1}

.karte.gross{grid-column:span 2}
.karte.gross .karte-bild{aspect-ratio:16/10}
.karte.gross h3{font-size:clamp(1.45rem,2.5vw,2rem);line-height:1.08}
.karte.gross p{font-size:.94rem;-webkit-line-clamp:4}
.karte.gross .karte-txt{padding:1.6rem 1.7rem 1.9rem;gap:.75rem}
@media(max-width:720px){.karte.gross{grid-column:span 1}}

/* --------------------------------------------------------- Rubrik-Kacheln */
.kacheln{display:grid;grid-template-columns:repeat(auto-fit,minmax(168px,1fr));gap:1px;background:var(--linie);border:1px solid var(--linie)}
.kachel{position:relative;background:var(--papier);padding:1.9rem 1.2rem;text-align:center;overflow:hidden;transition:background .35s,color .35s}
.kachel:hover{background:var(--tinte);color:var(--papier)}
.kachel-n{font-family:var(--ff-display);font-size:2rem;font-weight:800;line-height:1;margin:0;letter-spacing:-.04em;color:var(--signal)}
.kachel-t{font-size:.665rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);margin:.65rem 0 0;transition:color .3s}
.kachel:hover .kachel-t{color:var(--papier)}

/* ------------------------------------------------------------------ Artikel */
.art-kopf{position:relative;padding-block:clamp(2rem,4.5vw,3.2rem) 0}
.brot{font-size:.655rem;font-weight:600;letter-spacing:.11em;text-transform:uppercase;color:var(--mute-2);margin:0 0 1.4rem;display:flex;gap:.55rem;flex-wrap:wrap;align-items:center}
.brot a{color:var(--mute);transition:color .25s}
.brot a:hover{color:var(--signal)}
.art-kopf h1{
  font-family:var(--ff-display);font-weight:800;
  font-size:clamp(2rem,4.4vw,3.3rem);line-height:1.04;letter-spacing:-.04em;
  margin:.8rem 0 1.1rem;max-width:25ch;text-wrap:balance;
}
.art-stand{font-size:1.16rem;line-height:1.6;color:var(--mute);max-width:62ch;margin:0 0 1.5rem;font-weight:300}
.art-meta{display:flex;flex-wrap:wrap;gap:.5rem 1.4rem;font-size:.665rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--mute-2);padding-bottom:1.8rem}
.art-meta b{color:var(--signal);font-weight:700}
.art-bild{position:relative;aspect-ratio:16/9;overflow:hidden;margin-bottom:clamp(1.9rem,3.6vw,3rem);background:var(--papier-3)}
.art-bild img{width:100%;height:100%;object-fit:cover}

.inhalt{max-width:var(--schmal);margin-inline:auto;font-size:1.085rem;line-height:1.8}
.inhalt>p:first-of-type{font-size:1.2rem;line-height:1.62;color:var(--tinte-3);font-weight:300}
.inhalt p{margin:0 0 1.3rem;color:var(--tinte-3)}
.inhalt h2{
  font-family:var(--ff-display);font-weight:800;font-size:clamp(1.45rem,2.8vw,1.95rem);
  line-height:1.12;letter-spacing:-.032em;color:var(--tinte);
  margin:2.7rem 0 1rem;padding-top:1.7rem;border-top:2px solid var(--tinte);
}
.inhalt h3{
  font-family:var(--ff-display);font-weight:700;font-size:1.22rem;line-height:1.26;
  letter-spacing:-.022em;color:var(--tinte);margin:2rem 0 .8rem;
}
.inhalt ul,.inhalt ol{margin:0 0 1.5rem;padding-left:0;list-style:none}
.inhalt li{position:relative;padding-left:1.5rem;margin-bottom:.62rem;color:var(--tinte-3)}
.inhalt ul li::before{content:"";position:absolute;left:0;top:.68em;width:.42rem;height:.42rem;background:var(--signal)}
.inhalt ol{counter-reset:li}
.inhalt ol li{counter-increment:li}
.inhalt ol li::before{content:counter(li);position:absolute;left:0;top:0;font-family:var(--ff-display);font-weight:800;color:var(--signal);font-size:.92rem}
.inhalt a{color:var(--signal);text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:1px;text-decoration-color:rgba(226,62,29,.35)}
.inhalt a:hover{text-decoration-color:var(--signal)}
.inhalt strong{color:var(--tinte);font-weight:600}
.inhalt figure{margin:2rem 0}
.inhalt table{width:100%;border-collapse:collapse;margin:0 0 1.8rem;font-size:.93rem}
.inhalt th,.inhalt td{text-align:left;padding:.7rem .8rem;border-bottom:1px solid var(--linie)}
.inhalt th{font-family:var(--ff-display);font-weight:700;font-size:.72rem;letter-spacing:.09em;text-transform:uppercase;color:var(--tinte);border-bottom:2px solid var(--tinte)}
.inhalt td{color:var(--tinte-3)}
.inhalt tbody tr:hover{background:var(--papier-2)}
.tabelle-rolle{overflow-x:auto;margin:0 0 1.8rem}
.tabelle-rolle table{margin:0}

/* Kernpunkte-Kasten */
.kernpunkte{
  border:2px solid var(--tinte);background:#fff;
  padding:1.45rem 1.6rem;margin:0 0 2.3rem;
}
.kernpunkte h3{margin:0 0 .85rem;font-size:.7rem;font-family:var(--ff-text);font-weight:700;letter-spacing:.19em;text-transform:uppercase;color:var(--signal)}
.kernpunkte ul{margin:0}
.kernpunkte li{font-size:.93rem;margin-bottom:.5rem;line-height:1.62}
.kernpunkte li:last-child{margin-bottom:0}

/* Inhaltsverzeichnis */
.toc{border:1px solid var(--linie);background:var(--papier-2);padding:1.3rem 1.5rem;margin:0 0 2.3rem}
.toc p{font-size:.68rem;font-weight:700;letter-spacing:.19em;text-transform:uppercase;color:var(--mute);margin:0 0 .8rem}
.toc ol{margin:0;padding:0;list-style:none;counter-reset:toc}
.toc li{counter-increment:toc;padding-left:1.7rem;margin-bottom:.45rem;position:relative;font-size:.94rem}
.toc li::before{content:counter(toc,decimal-leading-zero);position:absolute;left:0;top:.05em;font-family:var(--ff-display);font-weight:700;font-size:.76rem;color:var(--signal)}
.toc a{color:var(--tinte-3);text-decoration:none;border-bottom:1px solid transparent;transition:border-color .2s,color .2s}
.toc a:hover{color:var(--signal);border-bottom-color:var(--signal)}

/* Merksatz / Zitat */
.merk{
  border-left:4px solid var(--signal);background:var(--papier-2);
  padding:1.15rem 1.4rem;margin:0 0 1.9rem;font-size:1.02rem;line-height:1.66;color:var(--tinte-2);
}
.merk strong{color:var(--tinte)}

/* Werbe-Kennzeichnung (Pflicht bei werblichen Bausteinen) */
.ax-werbung{font-size:.62rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--mute-2);margin:0 0 .5rem}

/* Agentur-Empfehlung im Artikel */
.agentur{border:2px solid var(--tinte);background:var(--tinte);color:var(--papier);padding:1.5rem 1.65rem;margin:2.4rem 0}
.agentur .ax-werbung{color:rgba(251,250,247,.5)}
.agentur h3{font-family:var(--ff-display);font-weight:800;font-size:1.2rem;letter-spacing:-.025em;margin:0 0 .6rem;color:var(--papier)}
.agentur p{color:rgba(251,250,247,.76);font-size:.95rem;margin:0 0 1.1rem;line-height:1.62}
.agentur a.knopf{background:var(--signal);border-color:var(--signal);color:#fff}
.agentur a.knopf:hover{background:#fff;color:var(--tinte);border-color:#fff}

/* ------------------------------------------------------------- Weiterlesen */
.weiter{border-top:2px solid var(--tinte);margin-top:clamp(2.8rem,5.5vw,4.5rem)}

/* --------------------------------------------------------- FAQ (Akkordeon) */
.faq{max-width:var(--schmal);margin:clamp(2.4rem,5vw,3.6rem) auto 0}
.faq h2{font-family:var(--ff-display);font-weight:800;font-size:clamp(1.45rem,2.8vw,1.95rem);letter-spacing:-.032em;margin:0 0 1.3rem;padding-top:1.7rem;border-top:2px solid var(--tinte)}
.faq details{border-bottom:1px solid var(--linie)}
.faq summary{cursor:pointer;list-style:none;padding:1rem 2rem 1rem 0;position:relative;font-weight:600;font-size:1.01rem;color:var(--tinte);line-height:1.45}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:.35rem;top:1.4rem;width:.62rem;height:.62rem;border-right:2px solid var(--signal);border-bottom:2px solid var(--signal);transform:rotate(45deg);transition:transform .28s}
.faq details[open] summary::after{transform:rotate(-135deg)}
.faq details p{margin:0 0 1.1rem;color:var(--mute);font-size:.98rem;line-height:1.7}

/* ------------------------------------------------------------------ Suche */
.suchfeld{position:relative;max-width:38rem;margin:0 auto 2.4rem}
.suchfeld input{
  width:100%;background:#fff;border:2px solid var(--tinte);color:var(--tinte);
  font-family:var(--ff-text);font-size:1rem;font-weight:400;padding:.95rem 1.2rem .95rem 3rem;
  outline:none;transition:border-color .3s;
}
.suchfeld input:focus{border-color:var(--signal)}
.suchfeld input::placeholder{color:var(--mute-2)}
.suchfeld svg{position:absolute;left:1.05rem;top:50%;transform:translateY(-50%);width:17px;height:17px;color:var(--mute)}
.such-info{text-align:center;color:var(--mute);font-size:.85rem;margin-bottom:1.9rem}

/* ------------------------------------------------------------- Blaettern */
.blaettern{display:flex;justify-content:center;align-items:center;gap:.4rem;flex-wrap:wrap;margin-top:3.2rem}
.blaettern a,.blaettern span{
  min-width:2.5rem;height:2.5rem;display:inline-flex;align-items:center;justify-content:center;
  font-size:.82rem;font-weight:600;border:1px solid var(--linie);color:var(--mute);transition:all .24s;padding-inline:.7rem;
}
.blaettern a:hover{border-color:var(--signal);color:var(--signal)}
.blaettern .jetzt{background:var(--tinte);border-color:var(--tinte);color:var(--papier)}
.blaettern .luecke{border:0}

/* ------------------------------------------------------------------- Recht */
.recht{max-width:76ch;margin-inline:auto}
.recht h2{font-family:var(--ff-display);font-weight:700;font-size:clamp(1.3rem,2.8vw,1.85rem);letter-spacing:-.03em;line-height:1.14;margin:2.6rem 0 .9rem;padding-top:1.6rem;border-top:1px solid var(--linie)}
.recht h2:first-of-type{border-top:0;padding-top:0;margin-top:.3rem}
.recht p,.recht li{color:var(--mute);margin-bottom:.95rem}
.recht a{color:var(--signal);text-decoration:underline;text-underline-offset:3px}
.recht dl{display:grid;grid-template-columns:13rem 1fr;gap:.75rem 1.8rem;border:1px solid var(--linie);padding:clamp(1.3rem,3vw,2rem);background:#fff}
.recht dt{font-size:.655rem;font-weight:600;letter-spacing:.11em;text-transform:uppercase;color:var(--mute-2);padding-top:.3rem}
.recht dd{margin:0;color:var(--tinte)}
@media(max-width:620px){.recht dl{grid-template-columns:1fr;gap:.1rem}.recht dt{margin-top:1rem}}

/* ------------------------------------------------------------------ Fusszeile */
.fuss{border-top:2px solid var(--tinte);background:var(--tinte);color:var(--papier);margin-top:clamp(3rem,6vw,5rem);padding-block:clamp(2.6rem,5vw,3.8rem) 1.8rem}
.fuss .marke{color:var(--papier)}
.fuss-git{display:grid;grid-template-columns:1.7fr repeat(3,1fr);gap:2.2rem;margin-bottom:2.6rem}
@media(max-width:900px){.fuss-git{grid-template-columns:1fr 1fr;gap:1.9rem}.fuss-marke{grid-column:1/-1}}
.fuss-marke p{color:rgba(251,250,247,.6);font-size:.89rem;max-width:38ch;margin:1rem 0 0}
.fuss h4{font-size:.63rem;font-weight:700;letter-spacing:.19em;text-transform:uppercase;color:var(--signal-hell);margin:0 0 1rem}
.fuss ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.58rem}
.fuss li a{font-size:.87rem;color:rgba(251,250,247,.65);transition:color .25s}
.fuss li a:hover{color:var(--papier)}
.fuss-unten{border-top:1px solid rgba(251,250,247,.13);padding-top:1.5rem;display:flex;justify-content:space-between;gap:1.2rem;flex-wrap:wrap;font-size:.73rem;color:rgba(251,250,247,.45)}

/* --------------------------------------------------------------- WhatsApp */
.wa{
  position:fixed;right:1.15rem;bottom:1.15rem;z-index:70;
  width:54px;height:54px;border-radius:50%;
  display:grid;place-items:center;
  background:#25D366;
  box-shadow:0 10px 30px -8px rgba(18,16,14,.45),0 0 0 1px rgba(255,255,255,.18) inset;
  transition:transform .3s;
}
.wa:hover{transform:scale(1.08)}
.wa svg{width:27px;height:27px;fill:#fff}

/* ---------------------------------------------------------------- Feinheiten */
@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
}
.auf-blende{opacity:0;transform:translateY(16px);transition:opacity .65s cubic-bezier(.22,1,.36,1),transform .65s cubic-bezier(.22,1,.36,1)}
.auf-blende.da{opacity:1;transform:none}
:focus-visible{outline:2px solid var(--signal);outline-offset:3px}
.skip{position:absolute;left:-9999px;top:0;background:var(--signal);color:#fff;padding:.7rem 1.1rem;z-index:100;font-weight:600;font-size:.85rem}
.skip:focus{left:.5rem;top:.5rem}